After a hectic 2009,Tim Fritzley took a break over Christmas to return to his native Idaho and catch his breath in the Rocky Mountains.
It’s not surprising he needed a breather - in the past 12 months, he has overseen big advances at Intune Networks, a Dublin-based firm which has developed technology that it claims will revolutionise the speed and quality of the internet.
Last year, Intune expanded to 120 staff, secured €22 million in funding, got a big endorsement from the government and successfully staged the first public demonstration of its technology - in conjunction with rockers Snow Patrol.
But if that sounds like a lot of work for one year, Fritzley is expecting more of the same in 2010.He plans to hire another 80 staff, raise up to €10 million more funding, launch Intune’s product globally and strike multimillion euro deals with major telecoms companies. As Fritzley puts it: ‘‘It’s kind of insane."
That’s because he is trying to do something no one has done before - build an Irish technology firm with annual revenues of hundreds of millions of euro and thousands of staff. For lay people, he says that Intune is ‘‘building a new internet switch using optics’’, but that description hides the deep complexity of the company’s technology.
At its most basic, the Intune system uses different coloured lasers to carry data over existing fibre-optic networks in amore efficient way.
That means that telecoms firms that buy Intune’s switch will be able to offer more - and better quality - internet services to customers, giving them an advantage over competitors using older technology.
The demonstration of the Intune technology - when a concert by Snow Patrol in Dingle last month was broadcast to viewers in a local hotel over fibre - showed the high quality picture and sound that Fritzley claims will revolutionise the telecoms world.
‘‘Intune has solved a problem that researchers have been working on for 20 or 25 years, one that upwards of $1 billion has gone into trying to solve," he said.
He firmly believes that the company can ‘‘get over the hump’’ that foiled other Irish firms and become a global firm to rival the likes of Cisco and Ericsson.
Founded in 1999 by John Dunne and Tom Farrell, Intune did early work in tuneable lasers, winning contracts with organisations such as the European Space Agency. But after Dunne and Farrell developed so-called ‘optical burst switching’ technology using lasers, the company refocused its attention on the lucrative communications sector.
In August 2006, Fritzley was lured from a comfortable job running Microsoft TV in America, and moved to Dublin to become chief executive of Intune.
The firm, which had 12 staff at the time, has been on ‘‘a voyage of discovery’’ since then. Heading into 2010, ‘‘the science is over’’ and the company is preparing to ramp up its sales and marketing effort.
‘‘We’re in the chute now and at a point where we can predict an outcome.
Lots of companies don’t get into that chute," said Fritzley.
He expects Intune to record its first revenues this year, and to increase them exponentially from there. With each Intune switch expected to sell for about €300,000 and hundreds of thousands of switches in demand by telecoms operators annually, Fritzley is forecasting revenues of ‘‘hundreds of millions’’ per customer.
He is confident Intune can win business from global companies such as Cisco, claiming the Irish firm’s technology is better and cheaper.’ ‘We are continually scanning the horizon for competition and we believe we’re in a good position," he said.
Some heavyweight figures share Fritzley’s enthusiasm and belief, with the company attracting experienced investors since its inception. Its backers from the early years include ICC Venture Capital (now part of Bank of Scotland (Ireland)), Enterprise Ireland and technology sector figures including Leonard Donnelly and Bernie Dillon.
It was Donnelly who introduced Fritzley to Intune and, ultimately, convinced him to swap his Microsoft job for the small Irish company.
A year after he became chief executive, Intune took a big step forward, raising almost €13 million in investment from Amadeus Capital Partners, Balderton Capital and Spark Capital.
By late 2008, the company had met the obligations attached to the funding, with an expansion in staff and a prototype product in tests with three ‘‘very large European carriers’’, according to Fritzley. He can’t name the companies for reasons of commercial sensitivity, but said that ‘‘the feedback was really positive’’, giving grounds for optimism.
The plan was to raise follow-on funding of about €30 million, to take it to full commercialisation and launch globally. But in difficult economic conditions, the fundraising took longer than expected and the firm had to cut its cloth.
‘‘We went into cash conservation mode," said Fritzley, whose goal was to keep his highly-specialised team together.’ ‘Rather than lay off 15 or 20 per cent of our staff, we had huge salary cuts of up to 35 per cent."
He held on to his 120 staff in Dublin and Belfast, which include 40 with PhDs or Master’s qualifications. T he remainder all had degrees, said Fritzley, who claims to have ‘‘the largest optical networking R&D team in the world’’.
Reflecting the heavy cost of staffing and building its technology, Intune’s 2008 accounts show a loss of €9.5 million that year, bringing accumulated losses to almost €25 million.
T hen, in October last year, it announced the completion of the funding round, with €22 million coming from financier Dermot Desmond, Kernel Capital in Cork, and Intune’s existing investors.
Fritzley would not comment on the valuation placed on Intune, but said it was about 30 per cent lower than the valuation following the previous funding round, reflecting tougher economic conditions.’ ‘Just about anybody can get series A funding, but series B is typically a death round. If you can make it through that, usually you don’t fail," he said.
He said he was pleased with the quality of the firm’s backers, describing Desmond as ‘‘a value investor who stays with his companies’’. The investors now own about 70 per cent of Intune, with the remainder held by founders, management and employees.
Fritzley said the firm intended to raise between €5 million and €10 million more this year to expand the company and get to a cashflow positive position.’ ‘We are looking at our next phase of hiring and will take a serious run at building the sales team. By mid-2010,we should be closing in on 200 people and the new funding, as well as our first commercial revenues," he said.
It will also make progress on a government-backed project to introduce its technology in Ireland.
Under the so-called Exemplar Network project, Intune will build and trial a controlled network using its switches, and then apply the technology to existing fibre networks, bringing its benefits to Irish businesses and universities.
Fritzley described the Exemplar project as ‘‘a very minor investment for big returns for Ireland’’, and believes it will make this country more attractive for business investment.
In the longer term, he sees Intune employing ‘‘several thousand people’’ who will work in technical development and product support and maintenance for customers around the world.
Read More